How Groupon Is Engineering Its Comeback
By Marie Havlíčková, Chief Product Officer
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Groupon CPO Marie Havlíčková shares how Groupon is rebuilding its marketplace from first principles, and why sustainable comebacks are engineered through hundreds of small, compounding improvements rather than one transformative bet.
No silver bullet. No single breakthrough. Just disciplined, compounding execution across every layer of the marketplace.
In this piece, Marie Havlíčková, Groupon's Chief Product Officer, breaks down the product philosophy driving Groupon's transformation: rebuilding search and discovery from scratch, redesigning the deal page for modern customer expectations, and shifting from assumption-driven to evidence-driven decision-making. The through line is simple. Fix the highest-impact touchpoints first, run product and supply as one engine, and institutionalize fast learning cycles over chasing unproven ideas.
This is what a product-led comeback actually looks like, from the inside.
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