Groupon is a heritage brand with global scale, a transformed mission, and a genuinely unusual brief. If that sounds more interesting than another e-commerce role - read on.

We exist to get people offline - through quality local experiences at great value. That's the mission. And it creates one of the more interesting briefs in performance marketing.

You'll use every digital lever available - paid, SEO, CRM, data infrastructure - to drive people to a moment that happens away from the screen. But the job doesn't stop there. The real measure of success is whether they come back. Repeat visits, renewed loyalty, sustained engagement - that's the loop we're building and the metric that matters. Digital drives offline. Offline builds loyalty. Loyalty drives digital again. It's a more sophisticated performance cycle than most brands operate - and it demands marketers who can think across the whole of it.

Our Brand

Groupon is not a startup. It's a brand that millions of people already know - with the data, the reach, and the marketplace infrastructure that most challenger brands spend years trying to build. We're transforming how that brand operates. Sharper mission. AI-native ways of working. A renewed focus on local commerce as the sector worth fixing. 

The awareness is there. The transformation is live. Your job is to make both work harder.

AI Is How We Operate

From customer behaviour analysis and campaign performance modelling to personalisation at scale and channel optimisation - marketing is an AI-first organisation. We use it to move faster, test more, and make better decisions with the data we already have. It's the baseline, not a bonus. The marketers who thrive here are those who use AI to get sharper answers faster - and spend their judgment on what those answers mean and what to do next. AI fluency isn't a nice-to-have here - it's table stakes. We hire fewer, sharper marketers and give them AI leverage to operate at a scale that would normally require three times the headcount.

The Work

Paid channels, SEO, CRM, and the analytics infrastructure that connects them. Real scale, rich data, and the expectation that every decision is grounded in both.

This is not a team where campaigns are measured in impressions and called a success. Results here are visible, direct, and yours to own. As a flat senior team there are no layers between you and the decisions that matter. You'll have direct line of sight to leadership, strategy, and the numbers.

How We Work

• Extreme Ownership - you own the channel and the result it delivers.

• Speed Over Comfort - test fast, learn fast, optimise faster.

• Impact Obsessed - revenue, retention, conversion. That's what counts.

• Simplify to Scale - the best marketing is clear, not clever.

• Disciplined - ROI focused discipline, rigorous with budget, rigorous with data, rigorous with prioritisation.

Who Belongs Here

Performance marketers who want a brief with genuine complexity - not a single easy pitch. People who are as comfortable in a data set as they are in a campaign strategy. Those who find it more interesting to work on a brand that millions already know than to build awareness from zero. Marketers who use AI as standard, measure themselves on outcomes, and want their work to land somewhere real - and bring people back for more.

If driving the offline moment at real scale, with real data, for a brand in active transformation sounds like the right challenge - there's a place her for you.