Skip To Content
Groupon Marketing and Communications Team
R25911

Mobile User Acquisition Junior Manager

Description

Groupon’s mission is to become the daily habit in local commerce and fulfill our purpose of building strong communities through thriving small businesses by connecting people to a vibrant, global marketplace for local services, experiences and goods. In the process, we’re positively impacting the lives of millions of customers and merchants globally. Even with thousands of employees spread across multiple continents, we still maintain a culture that inspires innovation, rewards risk-taking and celebrates success. If you want to take more ownership of your career, then you're ready to be part of Groupon.

As the Mobile User Acquisition Junior Manager for Groupon, you will be responsible for helping generate app users as well as increasing engagement to drive consumption within our apps (iOS/Android). You will work with Groupon’s global product, engineering and analytics teams to ensure that our mobile marketing dollars are spent as effectively as possible, implementing industry leading tools and new tech to drive the highest possible yield for the company in terms of customer lifetime value and company profitability. You will play a critical role in driving the acquisition strategy for Mobile. This position requires attention to detail, passion for driving results, and the ability to multitask several ongoing projects.

We're a "best of both worlds" kind of company. We're big enough to have resources and scale, but small enough that a single person has a surprising amount of autonomy and can make a meaningful impact. We're curious, fun, a little intense, and kind of obsessed with helping local businesses thrive. Does that sound like a compelling place to work?

You’ll spend time on the following:

  • Plan, manage, and monitor user acquisition campaigns and retargeting campaigns to acquire App customers 

  • Work closely and liaise between our Mobile agency and partners and internal teams 

  • Work with the Mobile ENG and Product teams to deliver programs which will drive growth across paid channels;

  • Communicate regularly and clearly to the teams and executives, the plans, status, challenges

  • Lead the optimization efforts across creative, geo, platform, and channel to deliver performance at scale

  • Work with your stakeholders to facilitate all analysis and measurement reporting required;

  • Collaborate with Marketing Analytics and Tech team to identify opportunities for automation and process improvements

  • Work closely with our Creative Teams to support the creative direction of our advertising assets

  • Produce reports, identifying trends and optimization opportunities. 

  • Be accountable to the business for day to day projects, monitoring efficiency and spend allocation;

We’re excited about you if you have:

  • Bachelor's degree in Business/Marketing/Communications;

  • 3-5 years experience working with digital ad platforms, ideally focused on app customer acquisition;

  • Hands on experience in ad platforms such as Facebook, Apple Search Ads, Google, Ironsource etc. 

  • Deep understanding of the app ecosystem and acquisition metrics (CPD/CPI);

  • Strong understanding of Mobile tools such as Kochava, Branch, App Annie, Sensor Tower and others

  • Comfortable working with Product and Engineering teams to launch new tools and features for Mobile acquisition

  • Data driven – have the ability to draw insights from data, dig in to find the performance drivers and decide on the best next steps;

  • Excellent attention to detail and ability to follow processes;

  • Ability to work in a fast-paced environment;

  • Excellent organizational skills;

  • Good interpersonal and strong communication skills;

  • Technically curious with a thirst for knowledge of Mobile Marketing;

  • Oral and written language skills in English (C1);

  • Strong technical skills in MS Office and G Suite, especially in Excel.

Groupon is an Equal Opportunity Employer


Groupon’s purpose is to build strong communities through thriving small businesses. To learn more about the world’s largest local ecommerce marketplace, click here for the latest Groupon news. Plus, be sure to check out the values that shape our culture, guide our strategy and make our company a great place to work. And just don’t take our word for it. Hear from real Groupon team members and learn more about our inclusive employee groups. If all of this sounds like something that’s a great fit for you, then click apply and let’s see where this takes us.

Groupon is an Equal Opportunity Employer

Qualifications for employment, promotion, and other terms and conditions of employment are based upon the ability to perform the job. Equal-employment opportunities are provided to all applicants and employees without regard to race, creed, religion, color, age, national origin, sex, disability, medical condition, sexual orientation, gender identity or expression, genetic information, ancestry, marital status, military discharge status (excluding dishonorable discharge), veteran status, citizenship status, or other legally protected status. We are all responsible for maintaining this policy. Groupon is committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, you may email us at hraccommodations at groupon.com. If you have concerns related to Groupon’s equal employment opportunities, you may contact Groupon’s Ethics Reporting Service Ethicspoint.

Blijf in de ‘Group’

Kan je de perfecte functie niet vinden, of is het misschien niet het juiste moment om te solliciteren? Meld je aan bij onze talentengemeenschap en blijf op de hoogte van de carrières bij Groupon.

Word nu lid