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Groupon Tech and Product Team

Sr. User Experience Researcher


Groupon is an experiences marketplace that brings people more ways to get the most out of their city or wherever they may be. By enabling real-time mobile commerce, Groupon helps people find and discover experiences––big and small, new and familiar––that make for a full, fun and rewarding life. 

As a Sr. UX Researcher at Groupon, you will use qualitative and quantitative methods to plan, execute, analyze, and socialize consumer research and insights. You will work to develop a deep understanding of our consumer base, their motivations, needs and aspirations. You will work collaboratively with your cross-functional team members to influence decisions and ultimately deliver the best possible experience for our consumers around the world. 

At Groupon, UX Researchers influence teams to create human-centric designs and product decisions across the product development lifecycle, from early discovery research understanding customer needs and problems through to post-launch research that informs future iterations. Your insights will help a wide range of products and tools at Groupon, impacting the experience of millions of customers. 

We're a "best of both worlds" kind of company. We're big enough to have both resources and scale, but small enough that a single person has a surprising amount of autonomy and can make a meaningful impact. We're curious, fun, and kind of obsessed with helping consumers connect with local businesses, so communities thrive. 

The Role: 

● The Sr. UX Researcher will partner with Product Management, Product Design, Engineering and stakeholders to plan, execute and deliver insights that are focused on making material improvements to the customer experience 

● This role is part of the Consumer Experience (CX) and focuses on the important Consideration and Purchase phase, including our Product Page/Deal Page, Cart and Checkout experience 

● You will use your experience to drive research efforts from conception through delivery of actionable insights using a variety of methodologies, including surveys, field research, lab and remote studies, journey maps and other methods 

● You will champion the voice of the customer in cross functional teams, collaborating on product and design decisions related to strategic initiatives to deliver a world-class Groupon consumer experience 

● You will socializing research findings with different levels of fidelity to match the audience needs and help drive actionable change 

● Contribute to the growth and evolution of the User Experience Research team by helping create and evolve processes and practices both within the UXR team and in our cross-functional teams 

● Help the UXR team upskill cross-functional partners to gather customer feedback on more tactical needs by providing training, helping create templates or work as a coach and consultant ● Innovate on socializing insights throughout the organization, at all levels, including helping to create and contribute to a research repository 

We’re excited about you if you have:  

● 5+ years of UX Research experience 

● You possess a strong point of view through the lens of a customer advocate 

● Bachelor’s and/or Master’s degree in the study of user experience, design, research or related fields; for example, Design, Information Architecture, Human Factors/HCI, Psychology, Cognitive Sciences OR alternative equivalent project/portfolio experience 

● Experience with a variety of mixed methods and approaches

● Experience doing research with consumers 

● Experience across products and platforms, e-commerce expertise is a plus 

● Experience mentoring or coaching other researchers or cross-functional partners is also a plus

UX researchers are a part of the Design Union at Groupon, a team of talented UX Researchers, Product Designers, and UX Content Strategists at Groupon who are striving to revolutionize local commerce by impacting the experience of customers through our creativity and real passion for solid UX design. Our multidisciplinary team focuses on innovating both consumer and merchant sides of product initiatives. We drive the end-to-end product design for both customers and merchants—including defining the problem rooted from customer insights, brainstorming on the product vision, crafting and validating workflows, interactions, and visualizations. 

We champion entrepreneurship, authenticity, collaboration, and quality. Check out our team website, team video from an offsite this last year as well as Medium blogs, and take a peek at our Design team culture.

Groupon’s purpose is to build strong communities through thriving small businesses. To learn more about the world’s largest local ecommerce marketplace, click here for the latest Groupon news. Plus, be sure to check out the values that shape our culture, guide our strategy and make our company a great place to work. And just don’t take our word for it. Hear from real Groupon team members and learn more about our inclusive employee groups. If all of this sounds like something that’s a great fit for you, then click apply and let’s see where this takes us.

Groupon is an Equal Opportunity Employer

Qualifications for employment, promotion, and other terms and conditions of employment are based upon the ability to perform the job. Equal-employment opportunities are provided to all applicants and employees without regard to race, creed, religion, color, age, national origin, sex, disability, medical condition, sexual orientation, gender identity or expression, genetic information, ancestry, marital status, military discharge status (excluding dishonorable discharge), veteran status, citizenship status, or other legally protected status. We are all responsible for maintaining this policy. Groupon is committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, you may email us at hraccommodations at If you have concerns related to Groupon’s equal employment opportunities, you may contact Groupon’s Ethics Reporting Service Ethicspoint.

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