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Groupon Marketing and Communications Team
R24808

SEO Specialist

Description

Groupon is an experiences marketplace that brings people more ways to get the most out of their city or wherever they may be. By enabling real-time mobile commerce across local businesses, live events and travel destinations, Groupon helps people find and discover experiences––big and small, new and familiar––that make for a full, fun and rewarding life. Groupon helps local businesses grow and strengthen customer relationships––resulting in strong, vibrant communities. Even with thousands of employees spread across multiple continents, we still maintain a culture that inspires innovation, rewards risk-taking and celebrates success.

We are looking for an ambitious SEO Content Specialist who will be required to identify and own content focused projects as part of the global SEO strategy, supporting in market teams on day to day SEO initiatives for Groupon Coupons.

The candidate will need a good understanding of keyword research and competitor analysis, with practical experience of content & keyword optimisation both on product and editorial landing pages.

A key aspect of the role will be to help educate, train and provide trend and performance insights to internal teams in European and North American markets, in order to inform their processes based on SEO best practices.

This person will also work closely with the SEO Manager and our internal Business Intelligence teams on measuring the effectiveness of our SEO content recommendations.

Job Responsibilities

  • Supporting the SEO Manager and wider team with SEO insights, content gap analysis on trends, content and keyword planning and on-page optimisation of high value pages 

  • Putting forward editorial recommendations based on search insights: evergreen content, forward planning and seasonal content 

  • Support and educate writers understanding of SEO to improve optimisation and search traffic

  • Collaborate with product page managers and help educate them on SEO best practices and the practical applications of SEO data

  • Reporting on performance of content projects and competitor insights

  • Communicating the business impact of various SEO projects (Business Reviews, Wider company comms etc.)

  • Research new SEO industry developments, tactics and strategies

Experience 

  • 3+ years SEO / Content experience, agency or in house (required) 

  • Experience in e-commerce / affiliate marketing (desirable)

  • Able to create, justify, communicate and implement SEO content tactics and local strategies to the SEO team, internal teams and external writers 

  • Extensive knowledge of on- and off page ranking factors and optimisation techniques 

  • Confidence working within cross-functional, international teams 

  • Digital content management (CMS) experience, understanding of HTML 

  • Experience in reporting using a variety of SEO & analytics tools such as: Brightedge, Botify, Screaming Frog, AHref, SEMRush, Google Search Console, Google Analytics and Keyword Planner.


Groupon’s purpose is to build strong communities through thriving small businesses. To learn more about the world’s largest local ecommerce marketplace, click here for the latest Groupon news. Plus, be sure to check out the values that shape our culture, guide our strategy and make our company a great place to work. And just don’t take our word for it. Hear from real Groupon team members and learn more about our inclusive employee groups. If all of this sounds like something that’s a great fit for you, then click apply and let’s see where this takes us.

Groupon is an Equal Opportunity Employer

Qualifications for employment, promotion, and other terms and conditions of employment are based upon the ability to perform the job. Equal-employment opportunities are provided to all applicants and employees without regard to race, creed, religion, color, age, national origin, sex, disability, medical condition, sexual orientation, gender identity or expression, genetic information, ancestry, marital status, military discharge status (excluding dishonorable discharge), veteran status, citizenship status, or other legally protected status. We are all responsible for maintaining this policy. Groupon is committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, you may email us at hraccommodations at groupon.com. If you have concerns related to Groupon’s equal employment opportunities, you may contact Groupon’s Ethics Reporting Service Ethicspoint.

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