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Groupon Marketing and Communications Team
R25738

Senior Manager, Customer Lifecycle Programs

Description

  Do you have a proven track record of building strong and lasting customer relationships? 

 

Groupon is an experiences marketplace that brings people more ways to get the most out of their city or wherever they may be. By enabling real-time mobile commerce across local businesses, live events and travel destinations, Groupon helps people find and discover experiences––big and small, new and familiar––that make for a full, fun and rewarding life. Groupon helps local businesses grow and strengthen customer relationships––resulting in strong, vibrant communities. Even with thousands of employees spread across multiple continents, we still maintain a culture that inspires innovation, rewards risk-taking and celebrates success.

 

The Senior Manager, Customer Lifecycle Programs, based in Dublin will help develop our global CRM strategy in order to drive customer activation, engagement and profitable, long-term customer relationships. You will work with a cross-functional team of business partners to ensure effective customer relationship strategies are implemented across channels and platforms. 

 

You’ll spend time on the following:

 

  • Lead and evolve Groupon’s global customer lifecycle marketing programs including onboarding, retention and purchase frequency, loyalty and win back management

  • Evolve strategy and programs for lifecycle engagement across marketing channels and onsite platforms

  • Lead customer lifecycle management, partnering closely with channel partners, to enable targeted prospecting, acquisition, activation, frequency, and retention campaigns to be built and delivered as part of customer journeys

  • Collaborate closely with channel partners to develop triggered and targeted content strategy with clear objective function by segment

  • Collaborate with key stakeholders across the company to identify, prioritize, and ensure the development and delivery of targeted lifecycle marketing campaigns across managed and paid channels

  • Establish collaborative relationships and ways of working with the Customer Services team and develop and manage initiatives including a Customer Contact Program, Satisfaction Surveys and Voucher and Credit redemption programs.

  • Partner with marketing, product, engineering, and operations teams to define, design, and implement the features in our marketing platforms that improve our ability to effectively and efficiently activate and retain customers

  • Develop CRM OKRs and collaborate closely with channel teams, product management, revenue management and finance partners to achieve goals

  • Manage, develop and inspire a team of lifecycle marketing specialists 

 

We're excited about you if you have:

 

  • 10+ years of CRM and lifecycle marketing experience

  • Extensive experience with global email and push marketing channels

  • Solid understanding of paid marketing channels, including SEM, Paid Social and Display Advertising

  • Ability to think strategically and build and deliver hands-on (without agency reliance)

  • Demonstrated ability to lead and develop a cross-functional team, and to lead others by influence and example

  • Experience effectively leading and managing diverse, high performing global teams


Groupon’s purpose is to build strong communities through thriving small businesses. To learn more about the world’s largest local ecommerce marketplace, click here for the latest Groupon news. Plus, be sure to check out the values that shape our culture, guide our strategy and make our company a great place to work. And just don’t take our word for it. Hear from real Groupon team members and learn more about our inclusive employee groups. If all of this sounds like something that’s a great fit for you, then click apply and let’s see where this takes us.

Groupon is an Equal Opportunity Employer

Qualifications for employment, promotion, and other terms and conditions of employment are based upon the ability to perform the job. Equal-employment opportunities are provided to all applicants and employees without regard to race, creed, religion, color, age, national origin, sex, disability, medical condition, sexual orientation, gender identity or expression, genetic information, ancestry, marital status, military discharge status (excluding dishonorable discharge), veteran status, citizenship status, or other legally protected status. We are all responsible for maintaining this policy. Groupon is committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, you may email us at hraccommodations at groupon.com. If you have concerns related to Groupon’s equal employment opportunities, you may contact Groupon’s Ethics Reporting Service Ethicspoint.

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