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Groupon Marketing and Communications Team
R25556

Paid Social Specialist

Description

Groupon is an experiences marketplace that brings people more ways to get the most out of their city or wherever they may be. By enabling real-time mobile commerce across local businesses, live events and travel destinations, Groupon help people find and discover experiences––big and small, new and familiar––that make for a full, fun and rewarding life. Groupon helps local businesses grow and strengthen customer relationships––resulting in strong, vibrant communities. Even with thousands of employees spread across multiple continents, we still maintain a culture that inspires innovation, rewards risk-taking and celebrates success.

We are looking for a Paid Social Specialist with a proven track record in performance marketing (in particular on Brand Awareness, Retargeting and Direct Response campaigns). This is a great opportunity to join our fast-growing and diverse digital team. 

We're a "best of both worlds" kind of company. We're big enough to have resources and scale, but small enough that a single person has a surprising amount of autonomy and can make a meaningful impact. We're curious, fun, a little intense, and kind of obsessed with helping local businesses thrive. Does that sound like a great way to grow your career? Let's get into the details:


 

You'll spend time on the following;

  • You will support the development of a G l obal Paid Social strategy , working with the key social media platforms to deliver on various objectives; reach new customers, amplify product range and support the brand marketing strategy

  • You will own the end-to-end management and deliverables of specified Paid Social campaigns from implementation to optimisation , ensuring it delivers to time, budget & quality standards

  • You will work alongside local marketing teams to ensure global strategy and learnings are shared in order to support and scale Paid Social marketing efforts globally & align with local promotional calendars

  • You will support enhancing Groupon’s overall approach to Paid Social marketing and design strategies that can be automated, executed at scale and with velocity

  • You will adopt a continual ‘test and learn’ approach to all Paid Social activities

  • You will collaborate with other marketing teams to identify opportunities where Paid Social can support wider marketing and commercial initiatives

  • You will support the roll-out and maintenance of a ‘Paid Social Best Practice Guide’ for the channel globally covering areas including; Media buying, Audience Targeting, Creative, Innovation, Tech, Measurement

  • You will become a Groupon expert on Paid Social Marketing and support building a centre of excellence for this division.

We're excited about you if you have:

  • 5+ years experience running Paid Social campaigns: Facebook ads, Instagram Ads , Pinterest, TikTok, Snapchat ads.

  • Strong analytical skills with an ability to analyse and draw insights from large data sets

  • Excellent organisational skills

  • Good attention to detail and ability to follow processes

  • Proficient technical skills in MS Office and G Suite, especially in Excel ; comfortable in producing complex reports, formulas and pivot tables. Nice to have Tableau experience.

  • You have good verbal and written communication skills

  • You are a flexible , approachable attitude with good problem-solving skills

  • You have the ability to work to deadlines in a fast-paced environment

  • You are a dedicated team player

  • You are fluent in English (C1 level minimum); the ability to speak a foreign language is a bonus.


Groupon’s purpose is to build strong communities through thriving small businesses. To learn more about the world’s largest local ecommerce marketplace, click here for the latest Groupon news. Plus, be sure to check out the values that shape our culture, guide our strategy and make our company a great place to work. And just don’t take our word for it. Hear from real Groupon team members and learn more about our inclusive employee groups. If all of this sounds like something that’s a great fit for you, then click apply and let’s see where this takes us.

Groupon is an Equal Opportunity Employer

Qualifications for employment, promotion, and other terms and conditions of employment are based upon the ability to perform the job. Equal-employment opportunities are provided to all applicants and employees without regard to race, creed, religion, color, age, national origin, sex, disability, medical condition, sexual orientation, gender identity or expression, genetic information, ancestry, marital status, military discharge status (excluding dishonorable discharge), veteran status, citizenship status, or other legally protected status. We are all responsible for maintaining this policy. Groupon is committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, you may email us at hraccommodations at groupon.com. If you have concerns related to Groupon’s equal employment opportunities, you may contact Groupon’s Ethics Reporting Service Ethicspoint.

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