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Groupon Marketing and Communications Team
R25561

Mobile Campaign Operations Specialist

Description

Groupon’s mission is to become the daily habit in local commerce and fulfill our purpose of building strong communities through thriving small businesses by connecting people to a vibrant, global marketplace for local services, experiences and goods. In the process, we’re positively impacting the lives of millions of customers and merchants globally. Even with thousands of employees spread across multiple continents, we still maintain a culture that inspires innovation, rewards risk-taking and celebrates success. If you want to take more ownership of your career, then you're ready to be part of Groupon.

We are looking for a team player who is motivated and enthusiastic about all things Mobile. Working in a fast-paced shared services environment, the Mobile Campaign Operations Specialist will support the Mobile Marketing team to drive our online marketing activities globally.

As a Mobile Campaign Operations Specialist , you will be responsible for campaign execution activities to help achieve Groupon’s App growth across our North America and International markets. This role includes running, developing and monitoring app download campaigns through various digital ad platforms. You will play an important role in building campaigns & weekly performance reports for Mobile. This position requires attention to detail, passion for operational excellence, and the ability to multitask while working to tight deadlines.

We're a "best of both worlds" kind of company. We're big enough to have resources and scale, but small enough that a single person has a surprising amount of autonomy and can make a meaningful impact. We're curious, fun, a little intense, and kind of obsessed with helping local businesses thrive. Does that sound like a compelling place to work?

You’ll spend time on the following:

  • Build paid mobile campaigns to drive app downloads and increase Groupon’s app customer base and engagement. Work with the Mobile team to deliver programs which will drive growth across paid and organic;

  • Optimize campaigns directly in Facebook, Google, Apple and various other platforms, ensuring budget efficiency and KPI realisation;

  • Work with your stakeholders to facilitate all analysis and measurement reporting required;

  • Ensure maximum operational accuracy and financial efficiency for mobile app install campaigns;

  • Be accountable to the business for day to day operational activity, efficiency and spend allocation;

  • Work closely with other Marketing Teams to execute on cross department initiatives;

  • Report invoices from Partners to finance;

  • Perform other duties as assigned.

We’re excited about you if you have:

  • The successful candidate should have (or be in the process of acquiring) a third level degree in a related field such as Business/Marketing/Online/Communications;

  • 2+ years working experience with digital ad platforms focused on app customer acquisition;

  • 1+ years working experience in an international environment;

  • Experience in paid social (especially Facebook platforms);

  • Understanding digital channel metrics (CPD/CPI);

  • Good attention to detail and ability to follow processes;

  • Ability to work in a fast-paced environment & flexible hours;

  • Excellent organizational skills;

  • Good interpersonal and strong communication skills;

  • Ability to meet deadlines and manage to deliver projects with minimal supervision;

  • Understanding of digital marketing and consumer trends;

  • Technically curious with a thirst for knowledge of Online Marketing;

  • Analytical approach - ability to draw insights from data from different channels;

  • Oral and written language skills in English (C1);

  • Strong technical skills in MS Office and G Suite, especially in Excel.

Groupon is an Equal Opportunity Employer


Groupon’s purpose is to build strong communities through thriving small businesses. To learn more about the world’s largest local ecommerce marketplace, click here for the latest Groupon news. Plus, be sure to check out the values that shape our culture, guide our strategy and make our company a great place to work. And just don’t take our word for it. Hear from real Groupon team members and learn more about our inclusive employee groups. If all of this sounds like something that’s a great fit for you, then click apply and let’s see where this takes us.

Groupon is an Equal Opportunity Employer

Qualifications for employment, promotion, and other terms and conditions of employment are based upon the ability to perform the job. Equal-employment opportunities are provided to all applicants and employees without regard to race, creed, religion, color, age, national origin, sex, disability, medical condition, sexual orientation, gender identity or expression, genetic information, ancestry, marital status, military discharge status (excluding dishonorable discharge), veteran status, citizenship status, or other legally protected status. We are all responsible for maintaining this policy. Groupon is committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, you may email us at hraccommodations at groupon.com. If you have concerns related to Groupon’s equal employment opportunities, you may contact Groupon’s Ethics Reporting Service Ethicspoint.

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