Description
What will you do in Groupon?
* Being responsible for managing a team of highly skilled Paid Search Managers and Executives, to ensure the Affiliate Paid Search campaigns are planned & executed in line with strategy to drive business results across multiple product lines and revenues by territory
* Maintaining and evolving all aspects of paid search activity from planning to reporting on campaigns across Google and Microsoft and markets on an ongoing basis to ensure KPIs are met
* Managing multi-million-pound annual global Paid Search budget
* Driving testing strategy to ensure continual improvement of channel performance
* Driving long-term strategic, and where necessary technical requirements for Ad channels to relevant internal teams
* Identifying and exploring new opportunities within the Paid Search landscape that are relevant for the brand (Audience targeting, new platforms, new competitor insight tools, new search engine features etc.)
* Working with key internal stakeholders & departments to ensure strategic imperatives are met & relevant organisational goals are factored into Paid Search
* Working with Insight & Analytics teams to improve and evolve measurement, tracking, and data management platforms to gain deeper insight into the impact of Paid Search operations
Your targets will be connected with:
* Improving operational processes, leverage automation, and identify scalable solutions
* Conducting day-to-day account management, including campaign optimization, budget management, and the implementation of testing strategies
* Develop innovative and creative strategies for executing paid search campaigns for high-profile brands
* Managing a multi-million-pound global Paid Search budget across eight countries in NA & EMEA
* Being an innovator - stay ahead of industry trends, advise and react to developments or new opportunities with technologies
* Taking the lead in managing and mentoring team members, empowering them to deliver exceptional results and fostering their professional development
* Being a catalyst - collaborate closely with our external merchants and internal stakeholders to ensure the successful implementation and oversight of paid search ad campaigns
* Working closely with our talented team of data analysts, engineers, web designers, developers, and customer experience experts to create outstanding digital experiences
Requirements:
- Minimum of 8 years experience in paid media management - ideally in the affiliate marketing space
- Proven hands-on experience ensuring PPC strategies are executed to high standards to deliver business goals
- Assume ownership of the end-to-end process for paid search campaigns, from strategy development to successful execution
- Proven platform experience - Google Adwords, Bing Ads, GA4, BigQuery, Tableau & Supermetrics
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landscape
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Comfortable creating presentations & presenting to senior management
Groupon’s purpose is to build strong communities through thriving small businesses. To learn more about the world’s largest local ecommerce marketplace, click here for the latest Groupon news. Plus, be sure to check out the values that shape our culture, guide our strategy and make our company a great place to work. And just don’t take our word for it. Hear from real Groupon team members, learn more about our inclusive employee groups, and check out our benefits. If all of this sounds like something that’s a great fit for you, then click apply and let’s see where this takes us.
Groupon is an Equal Opportunity Employer
Qualifications for employment, promotion, and other terms and conditions of employment are based upon the ability to perform the job. Equal-employment opportunities are provided to all applicants and employees without regard to race, creed, religion, color, age, national origin, sex, disability, medical condition, sexual orientation, gender identity or expression, genetic information, ancestry, marital status, military discharge status (excluding dishonorable discharge), veteran status, citizenship status, or other legally protected status. We are all responsible for maintaining this policy. Groupon is committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, you may email us at hraccommodations at groupon.com. If you have concerns related to Groupon’s equal employment opportunities, you may contact Groupon’s Ethics Reporting Service Ethicspoint.
