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Groupon Marketing and Communications Team

CRM Manager


At Groupon, we are the ultimate experiences marketplace, connecting people to exciting opportunities in their cities and beyond. Our real-time mobile commerce platform empowers local businesses, live events, and travel destinations, making every day full of adventure and rewarding experiences. As we continue to grow and innovate, we are  seeking a TOP expert in the field to join us as a CRM Manager .

We are currently not filling the position, but we plan to do so within the next year. Be the first to learn about the role; leave us your CV.

What is our mindset? 

  • Historically, Groupon has behaved more like a family. We would compare ourselves to a  sports  team , where we strive to assemble the best team with the available resources.
  • We still maintain  key values  such as  fairness , mutual  support , and  respect , but we also focus on  performance  and aim to build a top-notch organization that can deliver excellent  results  in a short period of time.
  • Our culture is built on  courage ambition , and is  strongly  meritocratic  - allowing the most capable individuals to grow rapidly. Over the years, we have given opportunities to countless talented people who share traits such as  structure intellectual  curiosity hard  work , and the  ability to learn quickly .

What you'll do as CRM expert/manager?

  • Data Management:  Keep our customer database up to date, ensuring accuracy and actionable data. Resolve any data issues promptly to optimize our CRM efforts.
  • Data Analysis:  Dive into customer data and CRM metrics to identify trends and patterns. Use your insights to enhance our CRM strategies and drive improvements.
  • A/B Testing:  Collaborate with the email team to design and execute A/B tests. Evaluate email templates, subject lines, and messaging, and deliver comprehensive reports on performance.
  • Email Campaign Management:  Work closely with the email team to create, send, and optimize engaging email campaigns. Continuously review metrics and implement strategies to boost open and click-through rates.
  • Customer Segmentation:  Actively manage customer segments based on behaviors and interactions. Personalize communications to enhance customer engagement.
  • Performance Reporting:  Generate detailed reports on CRM performance, email campaign results, and A/B testing outcomes. Provide actionable insights to the team and senior management.
  • CRM System Optimization:  Ensure smooth operation of the CRM system and address any issues promptly to streamline the sales process.
  • Interdepartmental Collaboration:  Collaborate with sales, marketing, and customer service teams to align CRM strategies and platforms.
  • Training and Support:  Provide ongoing training and support on CRM functions to team members. Serve as a point of contact for CRM-related queries.
  • Stay Informed : Stay up-to-date with CRM technology and strategies, suggesting enhancements for our existing CRM system.

We're looking for someone who:

  • Has proven  experience  as a CRM Specialist or Manager or in a similar data management role with a hands-on approach. Ideally from scaleup, ecommerce or SaaS. 
  • Possesses strong  analytical  skills, translating  complex  data into  actionable  strategies .
  • Has experience in designing and conducting  A/B tests  and  prototypes .
  • Excels in  problem-solving  and  pays attention to detail .
  • Demonstrates great communication skills to collaborate with  technical  and non-technical staff.


  • We prefer the Czech Republic/Slovakia, but it's not decisive whether you are located in Prague, Bratislava, Brno, or elsewhere.

As a CRM Expert/Manager, you'll have a  hands-on role  that combines data management   and analysis to create effective CRM strategies. Dive into data, identify patterns, and turn insights into impactful customer experiences.

Groupon’s purpose is to build strong communities through thriving small businesses. To learn more about the world’s largest local ecommerce marketplace, click here for the latest Groupon news. Plus, be sure to check out the values that shape our culture, guide our strategy and make our company a great place to work. And just don’t take our word for it. Hear from real Groupon team members, learn more about our inclusive employee groups, and check out our benefits. If all of this sounds like something that’s a great fit for you, then click apply and let’s see where this takes us.

Groupon is an Equal Opportunity Employer

Qualifications for employment, promotion, and other terms and conditions of employment are based upon the ability to perform the job. Equal-employment opportunities are provided to all applicants and employees without regard to race, creed, religion, color, age, national origin, sex, disability, medical condition, sexual orientation, gender identity or expression, genetic information, ancestry, marital status, military discharge status (excluding dishonorable discharge), veteran status, citizenship status, or other legally protected status. We are all responsible for maintaining this policy. Groupon is committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, you may email us at hraccommodations at If you have concerns related to Groupon’s equal employment opportunities, you may contact Groupon’s Ethics Reporting Service Ethicspoint.

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